Xbox
LAUNCH IT UP WITH LITTLER
PROBLEM:
Xbox has a lot of competition within the gaming industry, particularly with that of PlayStation. With the launch of EAFC26 coming up soon, Xbox has to show how they are the ultimate gaming console and the best option for gamers to play EAFC26 on.
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INSIGHT:
Launch week in EAFC is like Christmas for players. They clear their schedules, stock up on snacks, and prepare for the grind.
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SOLUTION:
A humorous, relatable social campaign where Luke Littler shows how he preps for launch week, while Xbox rewards players joining the grind with various prizes through daily challenges.
Hero Video Script for Socials
Video starts with Luke storming into his bedroom walking up to a very busy looking calender on his wall
He picks up a wooden pointer stick, hastily pointing it towards his very busy schedule.
“Right. Launch week is nearly here , this means we don't have time to mess around, we have to get the best player packs and be the first to build our Ultimate Teams.” *Luke says this whilst frantically moving the stick around his launch week schedule*
“Launch week was made for us and we have to do it right!”
“But worry not because every day the week before launch I will be dropping tips and tricks so that your launch week will be as lit as mine ”
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Socials Still Posts
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Reddit and X Conversations
Social post and In-store GDK Poster
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