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DUNLOP

SMELLS GREAT. PLAYS GREAT.

PROBLEM:

Dunlop lacks differentiation between their tennis balls and competitors.  These brands are all fighting for FOM positioning, Dunlop needs to find a USP that will attract both casual and professional players. 

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INSIGHT:

Everyone LOVESS the smell of a fresh can of tennis balls.

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SOLUTION:

Dunlop’s balls smell best. Due to their use of natural rubber, their balls don’t just perform better, they also smell better. So why not turn this witty innuendo into a loud and unforgettable brand truth.

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OOH PRINT

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EAU DE DUNLOP

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SOCIALS

LIMITED EDITION SCENTED BALLS

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GUERILLA

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IN-STORE

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