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OATLY
OATLTY PERSONALITIES
in collaboration with Caitlin Beale
PROBLEM:
Due to the economic crisis many people are switching to more affordable plant-based drink alternatives, resulting in Oatly’s market share declining.
INSIGHT:
With rising costs, more people are making their barista drinks at home. This is creating a whole culture of at home coffee connoisseurs. Oatly is known for having the best plant based barista drink.
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SOLUTION:
Illustrate how Oatly Barista is the best plant-based drink for all at home coffee connoisseurs, encouraging the at home barista trend which saves consumers some dosh by creating a highly personalised campaign that connects with consumers.
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WEBSITE
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MERCH
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OOH
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EXPERIENTIAL
SOCIALS
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