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DR.Martens
WORTH THE BREAK
PROBLEM:
Some customers are sceptical of buying Dr. Martens due to the painful process of breaking them in.
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INSIGHT:
Docs aren't the only things you have to break or work for to see a reward. There are many things in our every day lives that are better when broken, just like a pair of Docs.
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SOLUTION:
A fun campaign that aids customers in breaking in their Docs, and highlights to potential customers that good things don't come easy, therefore it's “always worth the break”.
OOH
60 SEC TV AD
GUERILLA
WEBSITE LANDING PAGE
IN-STORE
SOCIALS
BREAK-IN KIT
Comes with blister plasters, socks, heel grips and vintage look pouch for your break in goodies.
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