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Karma Drinks
CHOOSE YOUR KARMA
PROBLEM:
Karma Cola provides an ethical alternative to other fizzy drink brands; however, with their lack of brand exposure and awareness, people are still choosing their competitors.
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INSIGHT:​
Nearly half of Britons believe in Karma, it’s entrenched in pop culture and personal beliefs.
Gen-Z and millennials are also driving ethical consumerism.
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SOLUTION:
Position every drink purchase as a choice between good karma and bad karma, by radically highlighting the questionable practices of fizzy drink giants like Coca-Cola, showing how Karma is different and better for you.
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